I bet the first question on your mind is: In the age of social media, do I still need a website? The short answer is yes. Remember when Instagram went down for a few hours? Many businesses lost money during that time. Potential customers didn’t know how to find the businesses that were only on that social media platform alone. So these people started looking elsewhere on the internet and started considering the businesses that they found -- the ones with proper websites. 


If you’ve started developing your personal branding website, you’re probably wondering what to include. Whether you’ve just started building your career as an entrepreneur or you’ve already built up a following or a community on social media, there are a few essential elements that definitely should be on your site.

A Clear Offer

When people land on your site, they should get a clear idea of what you offer and what you’re about within a few minutes. Create two or three paragraphs that you can use as an elevator pitch on your website. You can get into more details about yourself further down the page – what you want people to see first is what you can do for them.


Be as specific as possible and touch on your ideal clients’ pain points to reel them in.

Your Portfolio

If you want to give potential clients a reason to do business with you, show them what you’ve done in the past. If you have websites or images that can showcase your past work, include that on your site. If you offer a service, include testimonials from clients that speak to your success, skills, and strengths.


You don’t need to include all your work on your site, just the most impressive projects or impactful testimonials.

Good visuals

Even outside of Instagram, visuals help sell your personal brand so make sure they’re good. Include client logos, high-quality photography or animations and a few photos of yourself – you’ll definitely want to hire a professional photographer that specializes in personal branding for this.


Generic stock photos are a no-no. These have been used on countless other websites and won’t help you stand out. 

Tell Them Where to Find You

Besides your website, where else can potential customers find out more about you? Include links to your social media pages, tell them about upcoming events you’ll be involved with or include links to your content on reputable partner sites.

A Blog

Add value to the lives of new and existing clients by including a blog on your site (like this one!). This gives you a chance to showcase your expertise and position yourself as a true professional in a specific field. You don’t just need to create written content either. Change things up by creating videos, podcasts (we're doing this very soon!), and infographics. Just remember to post consistently or your blog will be quite useless.

There you have it, the elements you need to build an eye-catching personal branding website is simple and accessible. If you don’t have enough content, spend some time building it up before you take your site live.


Do you have any questions about personal branding or having your personal brand photos taken? Leave a comment below or shoot us a DM -- we are on Instagram as @bravoimage_branding!